Episode 3: Michele Pernetta
Michele Pernetta opened yoga studios in London when there were maybe 2 or 3 rather than the plethora of studios opening now. Claire met Michele back in 2000 and was interested to talk about the development of Hot Yoga and how to stay ahead of the times in the yoga business.
As owner of the Fierce Grace yoga studios, she has an exemplary business mind and knows how to build a conscious, down to earth and eye catching brand. We discuss her background, attitude towards the business of yoga, good and bad, what keeps her well and how she generally approaches her busy life.
Things we talk about in this episode:
How Michele was introduced to Bikram Yoga
How she juggles all her businesses and personal life
Her love of Ayurveda and how she maintains health
The development of the London/UK yoga scene
This show is sponsored by Purearth
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